August 6, 2022

Glossary

What is a Closed Won Opportunity?

Sales and AI terms from A – Z

Closed Won, B2B, Sales

A Closed Won opportunity means a deal that has been successfully closed with the lead or prospect who is now considered a customer.

“Closed won” is the final stage in the sales cycle, where a prospect has signed a contract and officially becomes a customer. Your CRM (Customer Relationship Management) may include a list of “closed-won opportunities,” which indicates a closed sale for new customers alongside upgrades and renewals for existing customers.

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